When starting something new and you want to document the journey on social media, the first advice I give is to
USE WHAT YOU ALREADY LOVE!
Whether it's an epic trip, life change, a new endeavor, a new hobby, personal journey, business, etc. documenting it on social media preserves the record, gives you feedback you may or may not want, and can help to keep you motivated.
If you love Facebook, make a Facebook page for the journey. Every other social media you use can be shared/linked to that page. A page protects your personal profile from unwanted inquiries and can reach more people beyond your personal friends list. It also gives demographics, reach counts, busy times and a whole host of other info you may never need but will surprise you.
If you love Instagram, use Instagram. If you love Twitter, use Twitter. If you spend hours on YouTube and videos is the way you want to go, use YouTube.
USE WHAT YOU ALREADY USE AND LOVE.
If you want to expand to a blog or website or other social medias, consult one of your many friends for advice (and/or hire). Invite them to a home cooked meal, show them how much you love them, and remember to give them credit for the help... or hire me (no dinner needed; appreciated but not needed.)
1. Pick one or two social media platforms to use.
It's not necessary to have them all. Add more when you're more comfortable. Use what you already use; whether it's email newsletters, Facebook, Twitter, blogs, Pinterest, Instagram or the multitude of others.
2. Engage anyone who engages you.
If people like your page or posts, thank them. If someone comments, either reply or thank them.
3. Try to ALWAYS include images.
People will stop to read something 80% more if there is an image attached.
4. Keep your personal life posts separate from your brand posts....
...unless, that's the kind of brand you have. Or, unless the personal life event is relative to the topic of your brands persona.
5. Beat, beat, beating your followers over the head with sales pitches will get you tuned out faster than posting photos of your dinner every night.
Honest. (I personally like food pictures, especially if it's homemade.)
6. Make your posts easy for your audience.
If you say "Check out this link." There needs to be a link attached. If you say, "Find me on Facebook by searching my name." most will not put forth the effort.... just add the link.
Check your spelling; correct your spelling, even afterwards, and by all things holy, DON'T USE ALL CAPS!
One of my favorite infographics:
so much so that I have printed copies for handing out to brand new radio shows at my office. If you are a new (or even old) anything; business, charity, project, radio show and are new (or old) to social media, this is a good checklist to get you started (or restarted.)
Top Tip 2: Gathering Intel
loves SIMPLE. No complications, no extra, unnecessary steps... just easy and most of all, FUN.